01
IZA/AZWA & Regional Healthcare Transformation
For municipalities, healthcare organisations and regional coalitions: connecting municipal interests, healthcare partners and welfare organisations around a shared regional agenda. Experience with representation in regional coalitions (Coalitie Mentale Gezondheid), cross-domain studies into e-health and AI, and translating regional collaboration into concrete plans.
Suitable for: regions, partnerships and municipalities that need to organise objectives around the IZA (Integraal Zorgakkoord) and AZWA (Aanvullend Zorg- en Welzijnsakkoord) locally or regionally.
Services: groundwork and set-up, representation in coalitions, programme management, strategic studies.
View case Municipality of Voorne aan Zee - IZA/AZWA & Healthcare Transformation →
02
Healthcare Innovation, AI & Care Technology
From vision and strategic innovation policy to actual implementation and scale-up on the care floor. Experience with freedom-circle and GPS technology under the Dutch Care and Compulsion Act (Wzd), AI-supported night care, sensor technology, nurse call systems and labour-saving technology.
Suitable for: healthcare organisations that don't want to treat technology as a stand-alone IT project, but as a change process within primary care.
Services: innovation strategy, implementation management, programmatic steering of a technology portfolio, change-management-led adoption.
Early mover in social media and digital care
At Careyn I was working early on the strategic possibilities of online and social media in healthcare. At a time when social media was still very much in the experimental phase for care organisations, I worked on social media strategy, social recruitment, target group segmentation and the link between online and offline client contact.
Even then, my interest went beyond communication alone. I was exploring how technology can genuinely add value for clients, staff and the organisation. Themes such as e-health, remote care, health dashboards, telemedicine, home automation and robotics were already on the agenda, as were the business case and acceptance of care innovation.
In 2012 I was interviewed on this as marketing and internet strategist at Careyn. Read the interview (in Dutch) Social in de zorg: 'Beter 100 volgers dan 1000 likers' (opens in new window).
View case Warande →
03
Social Domain & Neighbourhood-Based Working
Making complex social challenges workable from the outset: combining data with lived experience, connecting stakeholders, organising administrative legitimacy and developing further into concrete services (customer journeys, personas, social agendas).
Suitable for: municipalities and social organisations that want to move from reactive to proactive and preventive working.
Services: neighbourhood scans/core snapshots, resident participation, strategic multi-year policy programmes, social domain market studies.
View case Stichtse Vecht →
View case Handjehelpen →
04
Market Research & Strategic Analysis
For organisations that want to underpin strategic choices with facts, perspectives and scenarios. I combine market and environment research, competitor and stakeholder analysis, qualitative research and quantitative data, and translate the findings into choices about portfolio, positioning, propositions, partnerships or new services.
Suitable for: healthcare and welfare organisations, municipalities, education providers and partnerships that want to test their market, portfolio, positioning, services or investment choices before setting a course.
Services: strategic studies, market research, market and competitor analysis, stakeholder research, portfolio analysis, feasibility studies, business cases, (strategic) marketing plans, positioning scans and proposition development.
View case Summa College →
View case IZER →
