Summa College - from market research to portfolio and positioning choices
For Summa College I carried out extensive market research on two occasions in the Brainport region. The aim was to test the portfolio of mbo (senior vocational) programmes against market demand and developments, and thereby better underpin strategic choices.
Approach
- Market study into developments and demand in the Brainport region.
- Testing the existing and potential programme portfolio against market needs.
- Analysis of opportunities, points of attention and implications for the education offering.
- Translating research findings into input for strategic decision-making.
- Underpinning the positioning of parts of the education portfolio.
Result
The two market studies produced a well-founded picture of the fit between the programme portfolio and demand in the Brainport region. The findings were used for strategic choices and the positioning of parts of the education offering.
Services available
- Strategic market exploration and market research.
- Portfolio analysis and testing services or offerings against market demand.
- Market, competitor and stakeholder analysis.
- Positioning scan and proposition development.
- Translating research into concrete strategic choices and decision-making.